Samsung Hands On

A new way for Samsung Insiders to discover the latest tech

Product launches

Overview

Samsung challenged us to evolve its existing customer events into a more immersive brand experience that would deepen engagement with its most loyal audiences while supporting the launch of its latest products.

Our brief was to develop an engagement programme that not only strengthened customer relationships but also inspired authentic product reviews and advocacy, creating momentum on Samsung.com and extending the impact of each launch beyond the event itself.

Solution

Bringing Samsung innovation to life through play and participation

We created a distinctive event series that transformed Samsung's customer launches into immersive, hands-on experiences, establishing a scalable identity that could unite future product releases under a single engagement platform.

Following keynote presentations that introduced each new product, guests were invited to step beyond the stage and experience the technology for themselves. Inspired by escape rooms, a series of interactive team challenges brought product features to life, encouraging customers to test, discover and understand the capabilities of each device in an engaging and memorable way.

Working together to complete missions and unlock a prize-filled safe, Samsung Insiders experienced the products ahead of launch in a way that felt collaborative, rewarding and authentic. By turning product education into play, the programme deepened customer engagement, built genuine confidence in the technology and inspired the authentic reviews and advocacy that fuelled momentum on Samsung.com.