Fresh Mauritius

A boat flying the national flag of Mauritius near a sandy tropical beach.

Aerial view of boats navigating clear turquoise ocean waters near tropical islands and mountains.

A woman with braided hair holding a bottle of Fresh Tea Elixir serum near her face

High-angle view of a person wearing a yellow swimsuit floating in clear turquoise sea water.

Taking Fresh's serum story beyond the bottle

PR & influencer experiences

Overview

Fresh challenged us to launch its Elixir Face Serum in a way that went beyond traditional product storytelling, creating a brand experience that delivered value for both the brand and the local community.

With an established partnership with the Mauritian government through its tea sourcing and support for UNESCO initiatives, the opportunity already existed.

Our brief was to create an activation in Mauritius that authentically connected the Elixir Face Serum to its natural origins, generated impactful content and earned media, and reinforced Fresh's purpose in a way that audiences would remember and want to share.

Solution

An immersive island experience rooted in Fresh's natural origins

We created a carefully curated luxury brand experience across the tropical island of Mauritius, bringing the story behind Fresh's Elixir Face Serum to life through a series of immersive touchpoints rooted in sustainability, authenticity and the destination's natural beauty.

Designed to showcase the brand's partnership with the Mauritian government, the experience connected guests with the ingredients, communities and conservation efforts that sit behind the product, transforming brand commitments into tangible, meaningful moments.

Beauty media, influencers and retail partners were invited to experience the campaign first-hand, creating compelling content that extended the story far beyond the island. Alongside generating widespread earned coverage and multiple press features, the activation delivered a rich library of owned content, giving Fresh authentic campaign assets while reinforcing its authority as a brand that creates purposeful, experience-led storytelling