Mazda CarFest
Launching the all-new Mazda6e at CarFest 2025
- Brand activations
Overview
For CarFest 2025, Mazda wanted to create a standout brand experience that would introduce the all-new Mazda6e to the UK public for the first time, elevate its presence across the festival and drive deeper audience engagement.
The activation was designed to encourage festival-goers to stop, stay longer and interact with the vehicles, creating a more meaningful connection with the Mazda brand through the experience itself.
Solution
An immersive, experience-led activation designed to spark meaningful engagement
A striking design aesthetic drew visitors in, while hands-on access to the vehicles and authentic conversations with Mazda’s expert team kept them engaged far longer than traditional festival displays.
Replacing static plinths with a calm, premium showroom environment, the space blended sleek design, live DJ sets, and a bespoke Mazda 6e-inspired cocktail to create an inviting yet elevated festival experience.
Mazda’s presence extended across the site through layered brand touchpoints, including sponsorship of the StarFest Stage and the interactive CX-30 doodle car, which became a standout attraction for families and festival-goers alike. Together, every element worked to create a cohesive brand experience that left a lasting impression.
“We were really happy with the response to the Mazda6e, and even the iconic MX-5 received a lot of attention over the weekend, with over 30,000 people a day attending the festival it was a fantastic opportunity to introduce Mazda and the all-new Mazda6e to an enthusiastic crowd at the same time as supporting an event that raises money for a selection of amazing children’s charities.
The stand was a key element to our presence, reflecting our brand perfectly and giving many festival attendees a new perspective on Mazda. The stand stood out and created a welcoming environment for visitors where they could interact with Mazda in a friendly and constructive way with informed and passionate people.”
